Not Your Average Origin Story

Justin Case started on a jobsite, halfway through a busted install, when someone muttered, “Where’s your PPE?” and the answer was: “Don’t worry. I got it… just in case.”

 He doesn’t read the manual. He doesn’t follow dress code. He wears what works. And if it makes someone uncomfortable? Even better.

This brand was built for that guy. The one who talks sh*t, works circles around everyone else, and keeps a spare wrench and a bad attitude on standby.

From UPF 50 shirts to hoodies that can take a beating, GSP Apparel is built for the ones who sweat hard, swear harder, and still leave the site better than they found it.

We make gear for the ones who don’t just show up. They run the damn site—just in case no one else does.